The brand identity crafted by Lucie while working at the Ocean Design, the creative lead, for Cameron Partners embodies the company's distinctiveness and legacy in the realm of investment banks in Aotearoa New Zealand and beyond. The creative journey led to the development of a distinctive logo and visual language that exudes uniqueness, progressiveness, and enduring appeal. The design direction is deeply rooted in Cameron Partners' history, seamlessly blending tradition and innovation. Emphasizing flexibility, scalability, and approachable aesthetics, the new identity is poised to make a lasting impact in the rapidly evolving financial landscape.