This project was developed at Reason Agency for Chartered Accountants Australia and New Zealand to support their new marketing materials. The task was to design a brochure and custom patterns within the brand’s colour palette—primarily navy blue—that could be applied across both print and social media campaigns. The concept centred on establishing a consistent pattern and then ‘disrupting’ it, a visual metaphor that reflects the company’s ethos of structured expertise paired with innovative thinking.

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The patterns were also adapted for social media ads promoting their courses. The accompanying box design plays on the idea of online courses being packaged—literally “boxed”—creating a playful, engaging visual metaphor while maintaining the professional brand identity.