The brand was designed to celebrate freedom and individuality, and the ‘everyday heroes’ who makes the world a better place by choosing plant based products such as oat milk.

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The brief required the brand’s logo, identity and imagery to speak visually to millenials who enjoy spending time on the beach, surfing, and living a nomadic life. In order to bring the concept to life, Lucie used a bold, hand-drawn brush style to imbue the artwork with a natural, organic feel, and explored various colour palettes, eventually settling on a range of muted natural colours.

 

The end result is a relaxed yet sophisticated identity and packaging range that brings brand’s vision to life, and aligns perfectly with the target market’s lifestyle aspirations.