For the momentous launch of the New Zealand Opera in 2020, Rise Creative team embarked on a journey to craft a distinctive visual identity that would encapsulate the essence of this revered art form. At the heart of this endeavor lies the main symbol "O," a powerful representation of opera's diverse facets and transformative impact.

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Drawing inspiration from the rich tapestry of opera, each aspect of this iconic "O" symbol symbolizes a unique facet of this art form. Like a harmonious ensemble, these elements come together to create a symphony of meaning, embracing both tradition and innovation.