This project was developed at Rise Creative, a full-service agency in Auckland, New Zealand, dedicated to partnering with organisations that create positive impact.

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NAL Engineers are civil, structural, and geotechnical specialists delivering end-to-end consultancy services across both public and private sector projects. The brief was to design a website that built upon their existing visual identity while expanding it into a more engaging digital presence.

 

To achieve this, I created additional graphic devices by exploring the use of negative space within the logo symbol, resulting in a cohesive and distinctive visual system. The website was designed as a minimalistic, practical, and user-friendly experience, featuring a pop of red for emphasis, clean typography, and a detailed showcase of each project.